The online nursery - open 24/7
But with a website, you can show people where you are with pinpoint accuracy. "Prospective parents can Google us and see that really, we're very convenient for lots of other local towns and villages." Getting onto Google is part and parcel of the way parents look for nurseries; they'll hold off on nursery visits until they've checked out the likeliest candidates online. So what the website looks and feels like is going to be their best way of sizing things up quickly.
So how do you make sure, what they see is what their children get? "Our website is a perfect starting point for parents," says Janet. "Of course it gives them all the basics, but NurseryCam made sure the design had the right look and feel. In fact, we worked very closely in making it friendly and easy to use.
Unlike your nursery, your website is always open to visitors. That's pretty important when parents do most of their nursery research late into the evening. And it's surprising what they can pick up on. Janet believes her website does much more than fill in the blanks on places, fees and FAQs. It gives a real sense of their ethos too.
The best websites are as alive as the nurseries they represent. Check out a nursery in person and you'd expect to find a vibrant atmosphere and lots of activity. Most of all, you'd want to see the smiling faces and hear the happy laughter that tells you, better than any prospectus could, that this is a good place for children. And thanks to the marvels of flash media and streaming video, your website can do all of that too.
Suddenly the case for having a nursery website is very one-sided! So how did Janet choose who to build the Glassford Day Nursery site? "We found NurseryCam online and were immediately impressed. The monthly subscription is very good value for money and the site is easy to update. And we know that most of our customers have found us through the website."
For more information contact Glassford Nursery on 01357 523772 or visit their website at www.glassforddaynursery.co.uk.
If you would like further information about parental webcams, CCTV or security for your nursery, please visit www.nurserycam.co.uk or contact NurseryCam Ltd on 01344 751688 or email firstname.lastname@example.org.
Please click here to download the original article (PDF 0.7MB).